Privacy Policy

Consumer Privacy Policy Highlights

Protecting your privacy is important to us; we want to be open with you on how and why we use your personal information. Below are some key highlights of our privacy policy.

Who we are

This privacy policy covers the following company. We operate the website www.rupert-james.co.uk.

We provide our platforms so that we can offer the following:

  • place to advertise properties for sale and rent.
  • tenant and landlord related services (e.g. referencing, insurance, credit checks etc.).
  • home moving services e.g. (utilities, broadband etc.).
  • financial services (global lending, source funding).
  • housing market trends and historical property data.
  • valuation and surveying tools.

Personal data we collect

We collect the following categories of personal data:

  • Property data:such as images of properties, including videos and virtual tours, property asking prices, sales history and sold prices, property addresses, floorplans, property locations and property descriptions.
  • Correspondence and enquiry data:such as name, email address, property address and telephone recordings.
  • Technical data:such as device type, IP address, web logs, usage of our site, browser type, mobile number, operating system, GPS location data, how you interact with our marketing communications.
  • Financial services data: such as contact and identity data, applicant data, employment data, financial data, property data, lifestyle data, mortgage in principle decision.
  • Tenant and guarantor referencing data:contact and identity data, employment data, education data, financial data, property data, lifestyle data, next of kins details, references.
  • Insurance and tenant related services data:such as name, email address, property address, date of birth, employment history and status, health data, race or ethnicity, disclosure of unspent criminal convictions, payment details, signatures.
  • Human resource data:details contained in your CV and cover letter and references.

Sources of personal data

We process personal data that we receive from:

  • you when you get in touch with us, make use of our websites and services, enquire about a property or request a valuation, or apply for a job with us.
  • our members (e.g. estate and letting agents) when they advertise properties on our sites or wish to conduct credit and reference checks for potential tenants and mortgage brokers when you request their assistance with Financial Services.
  • third parties (e.g. Land Registry, Land Register of Scotland, credit reference agencies and fraud prevention agencies).
  • our partners (e.g. mortgage providers).
  • publicly available sources such as Companies House and the Electoral Roll.

Purpose and lawful basis

We rely on a mixture of performance of contract, legitimate interests, consent and legal obligations to process your personal data in order to:

  • advertise properties on our sites.
  • build property databases, valuation and surveyor tools.
  • provide current and historical market and property trends.
  • provide services such as:
  • enabling you to enquire about property or request a property valuation.
  • tenant and guarantor referencing including credit checks.
  • home related services such as a tenancy agreement, facilitating payment between our members and you, insurance and utilities.
  • financial services such as mortgage calculator and apply for and receive a mortgage in principle.
  • resolve any queries or complaints you may have.
  • customise and enrich your experience on our sites.
  • process your job application and consider you for our vacancies.
  • help keep our site safe and secure.
  • improve our sites and services and to help trouble shoot.
  • monitor for quality assurance and internal training.

How long we keep it for

We will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information. In some circumstances we may anonymise your personal information so that it can no longer be associated with you.

Sharing of your personal data

We may share your data with the following types of companies to provide our services to you:

  • our members/partners when you enquire with them via our website.
  • companies in the Rupert James Real Estate group as we all provide different parts of the services.
  • law enforcement, fraud prevention agencies and credit reference agencies.
  • service providers we use to help us deliver our services and sites (e.g. telephony, customer ticketing systems, IT providers etc).

Storing your personal data

We predominantly store and process your personal data in the European Economic Area (EEA). However, in some circumstances it may be transferred to, stored or accessed outside the EEA. As such we will ensure we have appropriate safeguards and security measures in place to protect your data.

Profiling and automated decision making

We may profile your activity on our sites, and platforms to help us better understand your needs and home moving stage so that we can customise your experience on our sites, suggest services that may be of interest to you, tailor our communications with you and to identity opportunities to improve training and insights with us and our members. We do not make automated decisions which will have a legal or similar effect on you. The mortgage lenders we work with use automated decision making to assess your mortgage in principle applications based on the information you provided them.

You can always object to profiling by emailing us at: enquiries@rupert-james.co.uk.

The mortgage lenders we work with use automated decision making to assess your mortgage in principle applications based on the information you provided them.

Use of AI

We use AI, machine learning models and other similar technology to help us analyse trends, improve our platforms and services, enhance our customer services, better understand your needs, to provide you a more customised experience on our platforms and to improve our communications with you.  We do not use AI to make any automated decisions which will have a legal or similar effect on you.

Your rights

You can exercise any of your rights (right to access, rectification, erasures object or restrict processing, request that we transfer your data to another data controller, or withdraw consent where you have given us consent in the past) by contacting us at: enquiries@rupert-james.co.uk.

Direct marketing

If you have given us permission, we’ll send you marketing messages either directly from us or on behalf of our members or partners. We will customise our communications with you based on your use of our platforms. You are in control and can opt out of direct marketing at any time by contacting us or updating your preferences.

Contacting us

If you have any questions about this policy, how we use your personal data or wish to exercise any of your rights, please contact us at enquiries@rupert-james.co.uk.

Full consumer privacy policy 2023

Who we are

This Privacy Policy covers Rupert James Real Estate.

  • Rupert James Property Management Ltd, registered in England – Company No: 14886200. Registered office address is 120 Birkenshaw Road, Birmingham, B44 8UJ.

We are the providers of the Rightmove

“Members” include estate agents, commercial agents, letting agents, managing agents, landlords, new homes developers, housing associations, overseas property owners, Build to Rent developers, surveyors, banks, building societies, insurance companies, mortgage brokers, other lenders and financial institutions, Government departments, executive agencies, quangos, Acedemia institutions, and selected CRM software providers. We are not an estate agency.

“Partners” are selected companies whom We choose to work with to offer complimentary Services such as financial services, utilities, surveying.

“Services” or “Service” include property advertising, insurance and tenant related services (which includes tenant referencing, rent guarantee insurance, landlords’ contents and/or liability insurance, tenant’s contents and/or liability insurances, utilities and broadband), stamp duty land tax calculator, valuation and surveying tools and financial services (which includes mortgage in principle decision and mortgage calculator).

We provide Our Platforms so that:

  • Our Members can advertise property details for You to view;
  • We, or Our Members, can provide insurance, tenant and financial services to You;
  • We can provide You with access to housing market trends and historical property data;
  • We and Our partners can provide complimentary services to You; and
  • We can provide Our Members access to valuation and surveying tools.

References to “Users”, “You”, “Yourself” or “Your” is a reference to individuals using Our Platforms or Services.

References to “Personal Information” means information that will allow Us to identify You.

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