About Us
The Origin of Discreet
Real Estate
Rupert James was founded from a fundamental recognition: the most significant opportunities in real estate often exist outside the public eye, yet the mechanisms for accessing them were inefficient, opaque, and lacked the requisite level of privacy. We envisioned a solution that could combine the precision and speed of artificial intelligence with the critical judgment and trusted relationships of seasoned human experts. The result is a platform and a process designed from the ground up to provide sophisticated buyers and sellers with a truly confidential, intelligent, and streamlined path to achieving their off-market objectives.
At Rupert James Real Estate, we operate at the intersection of sophisticated technology and unparalleled human expertise. We built this firm specifically to address the unique challenges and opportunities inherent in the off-market property landscape, where discretion, precision, and trust are paramount. Learn about the principles and the people who make us the trusted partner for confidential real estate transactions.
Our Guiding Principles
Every action we take, every connection we facilitate, is governed by a set of core principles designed to serve the distinct needs of our discerning clientele.
- Absolute Discretion: Confidentiality is the bedrock of our service. Your identity, assets, and intentions remain strictly private within our secure network. Public exposure is eliminated.
- Unwavering Integrity: We operate with complete transparency and ethical rigor. Trust is earned through consistent, honest communication and upholding the highest standards in every transaction.
- Intelligent Innovation: We leverage cutting-edge AI not to replace human insight, but to augment it, achieving levels of precision and efficiency in matching that were previously impossible in the off-market world.
- Strategic Expertise: Our team comprises seasoned professionals with deep experience in complex real estate transactions and a nuanced understanding of high-value asset management and acquisition.
- Client-Centric Partnership: Your specific goals are our singular focus. We provide tailored, high-touch service, acting as a dedicated partner to navigate your confidential journey from initial interest to successful closing.
The Experts Behind the Intelligence
While our platform is powered by advanced technology, our strength lies in the experienced individuals who curate matches, build relationships, and guide complex transactions with unparalleled expertise and discretion.
Peter James Lewis
Founder/ Ceo
Frustrated by the noise, inefficiency, and guesswork of traditional real estate sourcing, I built Rupert James to do things differently. My vision: to create a smarter, sharper platform that connects serious buyers to real opportunities—without public listings, mandate confusion, or wasted time.
Backed by proprietary AI systems and a global network, I lead Rupert James in redefining how off-market sales are done. Quietly. Intelligently. And always in the best interest of the client.
Paul Knight
Co-Founder
Paul Knight is a Chartered Surveyor and Registered Valuer with over 30 years of experience in architecture, commercial real estate acquisition and disposal, Real estate management and Building Surveying. With a deep understanding of the built environment and the evolving property market, Paul has built a career at the intersection of property, innovation, and strategy.
Paul is a dedicated social entrepreneur and Business Consultant, with a strong commitment to mentoring emerging talent and advising businesses on strategic growth and innovation.
Gemma Louise Peters
Coo
With over 20 years of experience in the property sector across the UK, Australia, China, and Germany, Gemma Peters brings a sharp, honest, and no-nonsense approach to everything she does. Her international background has shaped her deep understanding of investor needs and market dynamics, giving her a global lens on real estate.
In 2018, after a cancer diagnosis, Gemma and her family relocated to Cheshire. Now cancer-free, she returned to the industry with renewed focus and a passion for helping others navigate the property space with confidence, clarity, and purpose.
Gemma is driven by relationships, results, and integrity. She has a talent for cutting through the noise, identifying value, and making things happen. She's also deeply committed to supporting strong teams and helping build smart, scalable ventures from the ground up.
Our select team is purposefully lean, ensuring focused expertise and direct communication channels dedicated to your success.
Our Foremost Commitment
Absolute Discretion
Your privacy is not merely a policy at Rupert James; it is the fundamental principle upon which our entire operation is built. We understand the critical importance of maintaining confidentiality when dealing with high-value assets and sensitive financial information.
Our process is designed with discretion at every level, beginning with our mandatory Non-Disclosure Agreement (NDA). This is your assurance – and ours – that all interactions and information shared within the Rupert James network are protected by a formal commitment to confidentiality from the very first step. We employ secure data management practices and rigorous internal protocols to ensure your information remains private throughout the matching process and transaction lifecycle. You can engage with confidence, knowing your anonymity and security are our absolute priority.
Ready to explore opportunities or discreetly market your property within a secure, expert-curated network?